Branded merchandise helps businesses to foster loyalty, enhance visibility, and create lasting impressions.​ At Custodian, we specialise in sourcing sustainable merchandise and bespoke orders tailored to your brand needs.

Our branded merchandise manager, Ciara Whelan, recently attended PSI, the leading trade show for promotional products, incentives and merchandising. The following blog details Ciara’s highlights and key takeaways from the event.

For several years, attending the PSI trade show has been a key event in my calendar, and this year was no exception. PSI 2025 didn’t disappoint, offering a vibrant blend of innovation, networking, and inspiration.

Suppliers from across Europe showcased their latest offerings, and it was clear to see an increased focus on sustainability and offering eco-friendly merchandise.

It's amazing to see how our sector is changing to satisfy the rising demand for greener solutions, from biodegradable packaging to ethically sourced materials. I enjoyed connecting with new suppliers and learning about emerging trends.

The highlight of the event? Spotting products I know my clients will love and brainstorming ways to incorporate them into their campaigns. The trade show isn’t just a showcase, it’s a reminder of the possibilities in branded merchandise when creativity meets purpose, like designing products that not only look great but also align with a brand's mission.

I left PSI feeling inspired and full of fresh ideas, ready to bring the best of what I saw to my clients. The trades how reinforced the importance of staying ahead of trends. I’m already looking forward to putting these insights into action and can’t wait to see what next year’s event has in store.

If you’d like to elevate your messaging with high quality branded merchandise products, we’d love to help! Get in touch with Ciara.whelan@custodian.ie

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